Gildan Brands

Gildan is one of the world’s largest vertically-integrated manufacturers of apparel, socks, and hosiery. The company owns a portfolio of brands sold in North America, Europe, Asia-Pacific, and Latin America, including Gildan, American Apparel, Comfort Colors, Anvil by Gildan, Alstyle, Prim + Preux, and more. After launching individual sites for a subset of its brands, Gildan looked to streamline its approach and create a single, full-service site to house its printwear brands and make it easy for customers to navigate through all the different products.

Website
Apple App Store
Google Play Store

Inventory Locator

Customers needed the ability to find products across Gildan’s entire distribution network so we custom built a product locator that would allow users to see real-time inventory of products and search by brand, style, color, distributor, and location. Users are able to view stock levels of distributors carrying selected styles with their respective sizes and colors. They can also identify which colors and sizes of products that are not currently offered or sold by certain distributors.

Native Mobile App

We worked with Gildan to build out its mobile app for IOS and Android which allows users to locate any style from the Gildan family of brands. The color swatch scanning feature lets customers find all available styles for a particular color through scanning one of Gildan’s swatch cards with the different fabrics and colors on their phone’s camera. Users can also locate inventory and stock levels, find recommendations of similar colors and styles, and get color codes.

Result

Gildan’s new BigCommerce site now gives easier and more streamlined access to product information while providing an enhanced user experience for visitors. By consolidating all of Gildan’s apparel brands into a single, full-service platform, their customers can easily find and compare different product styles against each other and clearly see available inventory for each when choosing which products to order. Moving online also achieved Gildan’s goal towards becoming more sustainable and reducing their carbon footprint by moving away from paper catalogs.