Challenge

Custom design options weren’t previously available online, and required significant back-and-forth between customers and Chef Works sales personnel. To bring this to life on the web, we’d have to build it from the ground up. With their global business continuing to grow, it would be crucial for them to discover a better solution that could address their specific needs.

Solution

I helped implement a series of enrichments for Chef Works to improve the site’s visual layout and enhance the UX experience across all devices, including desktop and mobile. These improvements included putting together a modern mobile menu with a persistent header, adding category page filtering that would allow users to quickly find the products they’re looking for, and revamping the product listing pages with additional visual changes for Wishlist, Quick View, Compare, and the color swatch display.   

In order to handle Chef Works’ custom embroidery requirements, my team implemented a 2D visual configurator that displays the front and back visuals of a garment with options to customize. Customers could insert personalized content including logos, text, and flags, and specify the placement of these different pieces on the garment. Pricing of the garment was also configured to automatically adjust based on the selected customization options.

Results

This new visual configurator allowed for immediate feedback, creating a clearer representation for the products and a more organized workflow for displaying information. Chef Works’ visual configuration utilization is not stopping there. To enhance the visual experience on Chef Works’ site further, the next phase of the project is to provide an improved photo-realistic view of their customizable garment with custom option changes.